A salon and spa named Fox & Dame, with a computer and smartphone displaying their website, and a blonde woman receiving a haircut.

Project Overview:

This client hired me to elevate their salon’s online presence with a design that reflects their focus on growth, rejuvenation, and natural beauty. My role included developing cohesive website copy and visuals that blend professionalism with a soft, floral aesthetic—capturing the warmth of their in-person experience while highlighting key areas like services, team introductions, product storefronts, and hiring opportunities.

Project Duration:

Four (4) Weeks

July 24, 2025 - August 24, 2025

My Role:

Web Designer

Graphic Designer

Digital Marketer

Copy writer

Tools Used:

Squarespace

Canva

Adobe In Design

WCAG Guideline Tools

Accessibility Checker

Tools Used:

Squarespace

Canva

Adobe InDesign

WCAG Guideline Tools

Accessibility Checker

Project Duration:

Four (4) Weeks

July 24, 2025 - August 24, 2025

My Role:

Web Designer

Graphic Designer

Digital Marketer

Copy writer

Here are some screenshots from the website!

Screenshot of a website homepage for Fox & Dame, a beauty salon. The page features a header with a field of purple flowers at sunset, a quote about beauty, an announcement of hiring positions, customer reviews, photos of the salon and clients, and the salon's hours and location with a map.
A website homepage for Fox & Dame salon featuring a background image of wildflowers and a scenic outdoor scene with two people holding hands near a lake and tree, with sections about the salon's philosophy, hours, location, and social media links.
A website homepage featuring a floral background with white daisies, with sections including a header menu, a message inviting collaboration, a contact form, and a hours and location section with a background of lavender flowers at sunset.
Contact page of Fox & Dame Salon featuring a header with cherry blossoms, appointment scheduling instructions, a contact form, a map of the salon's location, and a scenic background with fields and flowers.
A floral website page featuring large red peonies at the top, a woman getting her hair styled in the middle, and a field of purple flowers at sunset with contact information at the bottom.
A webpage for a hair salon featuring salon products, brand logos, and salon services, with floral background at the top and a scenic landscape at the bottom.

My process:

  1. Discovery & Consultation: Met with the client to understand their brand identity, target audience, and desired aesthetic—focusing on themes of growth, rejuvenation, and natural beauty.

  2. Brand Alignment: Reviewed their existing materials and developed a soft, floral-inspired visual direction to complement their in-salon experience.

  3. Content Development: Wrote cohesive, inviting copy for key sections, including the mission statement, hiring blurb, product storefronts, and team introduction.

  4. Design & Layout: Created a clean, user-friendly website layout that balances elegance and functionality, highlighting their services and product offerings.

  5. Refinement & Review: Collaborated with the client to fine-tune visuals, tone, and flow, ensuring every detail aligned with their brand personality.

  6. Final Delivery: Delivered polished web copy and design recommendations ready for site implementation, providing a cohesive digital presence that reflects their values and atmosphere.

Do you need to update your digital presence?

Let’s make it happen!