Here is what the website looked like before:

And this is what it looks like after my redesign:

My process:

The client wanted to give her website a more modern, dynamic look. To make this happen, I had to dive in and get an understanding of her services and target audience. I wanted to keep her branding consistent throughout the design without overwhelming her visitors. Here’s how I made it happen:

• I met with my client to understand what she liked about her current website and what we could improve. Together, we figured out the key information to keep in the redesign and decided on a thoughtful reorganization to make the user experience even better.

• I reorganized the information from the original site and improved the copy to make it appeal to her target audience.

• I strategically incorporated images and accents to seamlessly integrate her brand colors. This resulted in a visually cohesive design that effectively communicated her branding without overwhelming the viewer.

• Once the redesign was complete, I enlisted several users to navigate the website. This helped determine if any usability issues made the site difficult to navigate. This also helped identify any broken links or inactive buttons. All issues were identified and resolved, resulting in a seamless user experience.